Two business owners go out to celebrate the launch of their new companies.
Five years later, the same business owners meet for a catchup. One turns to the other and says “I just hired my 25th employee!” The other says “I just signed bankruptcy papers on my business.”
It’s not a joke. In fact, it’s a true story, one that recently happened to a friend of mine. Want to know the main difference between their business strategies?
One had a website designed, built and kept it updated, while the other had relied on social media and directory listings to market his business. While the former had leads rolling in by the end of year one, the latter never generated any momentum. As reach on social media declined, his top source of customers dried up.
Don’t be that business owner.
Look, in 2018, you need a website. Not just any website, one that is built to stand the test of time and generate leads for your business. But it’s better late than never.