Never underestimate your logo. A logo is your trademark, in most cases, it’s the first thing people see and what people remember you by. Any logo that is poorly designed can cause your business to not take off or even plummet in sales. However, if the colours, fonts, shapes, simplicity, and versatility of your logo conveys the right message to the right audience, you will be onto a winner. As hard as it is for you to comprehend there’s much more to it than drawing a half-eaten apple. This design pays no exception from the rule. The client knew what category of font they wanted. It was simply a case of finding the right one. Never rush the consultancy process as this sets you up with as much knowledge of the client and what it is they are asking for.